Rebranding
Amman Symphony Orchestra (ASO)
The logo grid was created based on the four main beat patterns in music, all anchored on the first beat. Based on it, the final logo has emerged, having characteristics of flawlessness and smoothness.
The advertising campaign is based on instruments of the orchestra. The close-up shot approach is to engage the soul with music through the harmonious music played by the orchestra. The minimalistic style along with the powerful slogan "Two Ears, One Heart" are the way to shift the focus on the viewer's senses and to emphasize the unique journey that ASO could take you to through their music
Logo Development
Final Logo
Arabic Typography
Creating a new font style was based on two major themes: The Popular Culture and Envy.
The Evil Eye is commonly known as a protection of envy in the oriental culture. The grid is based on irregular circular shapes. The circle is derived from the Evil Eye, while lines are irregular and in unequal division of groups. The small circle in every letter in this font is due to the deep emotions and connections in every human being's life to protect themselves from envy
Poster Design
Poster design competition by Studentenwerk revolving about "Diversity".
Poster 1 (left): Despite our differences and cultures, together we can unite leaving a beautiful fingerprint. This print is pressed on a white and plain background to let the colors shine
Poster 2 (right): Although each one has their own backgrounds and traditions, we are still connected. It is displayed as black and white to grab the eye instantly
